4G feature phone segment to witness explosive growth in 2018

technicalstudio | April 2, 2018 | 0 | Mobiles

4G feature phones saw 18-19 million shipments go out last year, which was major growth for that segment. Counterpoint’s has gone a step further and estimated that not only with the trend of growth carry forward but the number of devices may double to 40 million.

The corporation’s analysts have also pointed out that though growth is predicted, the long-term future of 4G feature phones primarily depends on how the entire ecosystem around the devices evolve.

All the brands venturing into the 4G feature phone market are looking to tap into the 500 million basic phone users that haven’t upgraded to a smartphone. Indian players like Lava and Micromax have been trying to break through the market for a while now, but without any significant luck. On the other hand, the JioPhone has been well received and has aided in the goal of increasing 4G penetration in India.

The players

4G feature phones have seen a dramatic rise in quantity since the launch of the JioPhone and Reliance Jio’s aggressive pricing campaign with monthly recharge plans for a mere Rs 49.

Even HMD Global’s a part of the mesh with the Nokia 3310 feature phone that launched last year, and the upcoming launch of the Nokia 8110 4G.

This article was sourced fromTechRadar

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