5G anticipation set to slow smartphone sales

technicalstudio | April 15, 2018 | 0 | Mobiles

Slowing demand for smartphones will see sales stagnate at the two billion mark as manufacturers place their hopes in 5G-compatible devices got future growth.

New figures from CCS Insight suggest 1.96 billion devices will be shifted in 2019 – just a 0.2 percent increase year-on-year – and growth will continue to be sluggish until 2022.

Analysts attributed slowing demand in maturing markets where incremental updates to devices are resulting in less frequent equipment refreshes, and the popularity of feature phones are hampering demand in developing markets.

Global smartphone sales

“After a challenging 2017, our analysis suggests it’s going to be a rough ride for phone-makers in 2018, particularly those targeting Western markets,” noted Marina Koytcheva from CCS Insight. “In 2018 we expect the Western European market to drop a further 7 percent and the North American market is starting to slow down too, dropping 3 percent year-on-year.

“Consumers in mature markets have been underwhelmed by the latest crop of flagship smartphones. Price hikes for top-end devices, with some of the latest and greatest devices hitting $1,000 or €1,000, have certainly not helped, and it’s little surprise more customers have decided they might as well stick with the device they already own.

This article was sourced fromTechRadar

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