Bringing the power of AMP to Gmail

Tech News

For the past few years, we’ve worked to make mobile pages load faster through an open-source framework called Accelerated Mobile Pages (AMP). AMP started as an effort to help publishers, but as its capabilities have expanded over time, it’s now one of the best ways to build rich webpages. With this came the opportunity to modernize one of the most popular places where people spend their time: email.

Today, we’re bringing the power of AMP to email through the Gmail Developer Preview of ‘AMP for Email’. This new spec will be a powerful way for developers to create more engaging, interactive, and actionable email experiences.

For example, imagine you could complete tasks directly in email. With AMP for Email, you’ll be able to quickly take actions like submit an RSVP to an event, schedule an appointment, or fill out a questionnaire right from the email message. Many people rely on email for information about flights, events, news, purchases and beyond—more than 270 billion emails are sent each day! AMP for Email will also make it possible for information to easily kept up-to-date, so emails never get stale and the content is accurate when a user looks at it.

Companies like Pinterest, Booking.com and Doodle are developing new experiences for consumers using AMP for Email, and we’re excited to see what others will do soon.

GmailAMP-Pinterest-Blog-01.gif
Browse and save your favorite items in Pinterest
GMAIL_AMP_Booking.gif
View hotel rooms and up-to-date deals on Booking.com
GMAIL_AMP_Doodle.gif

Share your availability with Doodle

The AMP for Email spec is available today and we’re planning for support in Gmail later this year. To get developer preview access to AMP for email in Gmail, sign up on our site. By bringing AMP to email, we’re opening up new possibilities for companies to engage with their audiences, and we can’t wait to see what developers will build. Because AMP for Email is an open spec, we look forward to seeing how other email clients will adopt it, too.

This article was sourced from Google Blog

No Comments

Leave a Reply

Tech News
This is the Samsung Galaxy S9 launch video

 And this year is all about business. While the Samsung Galaxy S9 is going to be announced tomorrow at Mobile World Congress in Barcelona, Slashleaks shared the official promo video for the Samsung’s upcoming flagship device. It’s a polished 3-minute video packed with information about the new phone. First, just …

Tech News
The curious case of the LG V30S ThinQ

 Welcome to LG’s new smartphone strategy. A new flagship every year, followed by an incremental upgrade six months later. It’s a strange approach that’s sure to annoy early adopters, but LG’s certainly not the first to adopt the strategy — it’s in-line with the sort of thing OnePlus, among others, …

Tech News
Samsung Galaxy S9 Price and Specifications Leak, Nokia at MWC 2018, Redmi Note 5 Sale, and More News This Week

Welcome back to our weekly roundup of the news you can use from the world of tech. After launching last week, the Redmi Note 5, Redmi Note 5 Pro, and also the Mi TV 4 all went on sale this week, on Thursday. According to Xiaomi, it sold over 300,000 …