China’s Oppo Embraces Xiaomi’s Flash Sale Gambit to Grow Indian Base

technicalstudio | March 26, 2018 | 0 | Tech News

Chinese smartphone maker Oppo, which has ceded ground to Xiaomi in the Indian market, is looking to take a page out of its Chinese rival’s marketing playbook with plans to hold its first online flash sale in the country early next week.

Oppo, which launched a new flagship smartphone on Monday in India – its biggest market outside China – plans to woo buyers with an online flash sale for the device on April 2.

Similar marketing gambits and other savvy moves catapulted rival Xiaomi into becoming the No. 1 smartphone seller in India in the final quarter of 2017, capturing a crown that Samsung Electronics Co Ltd had held for years.

This article was sourced from Gadgets360

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