Dropbox and Box were never competitors

technicalstudio | March 22, 2018 | 0 | Tech News

As Dropbox had its IPO moment this morning, more than 10 years after launching, we can finally put one myth to rest. Dropbox and Box were never targeting the same customers.

As Anshu Sharma, founder at Prekari, a stealth startup and former partner at Storm Venture tweeted earlier today:

Same goes for investors, analysts and journalists. If you don’t believe they’re different, consider that in Dropbox’s S-1 paperwork they filed with SEC, you will note they didn’t even list Box as a primary competitor: “We compete with Box on a more limited basis in the cloud storage market for deployments by large enterprises,” the company wrote.

They had something in common, of course, but Dropbox has always been about managing files in the cloud, while Box has been focused on enterprise content use case cases in the cloud — and that’s a very different approach.

As Shria Ovide pointed out in her analysis on Bloomberg after the filing, the S-1 also proved that Dropbox has always been a “a consumer software company with a side hustle.” That side hustle was the enterprise business.(She also pointed out on Twitter that they may be the first company to use a cupcake emoji in their S-1, which is actually kind of cool).

Consumer with a dash of enterprise

It turns out that vast majority of Dropbox’s combined business and consumer revenue of more than a $1 billion came from consumers. Dropbox has always offered an attractive consumer storage tool. It’s well integrated into desktop OSs and it has a nice mobile tool.

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