Facebook India Says Will Help Smartphone Brands Connect Better With Consumerstechnicalstudio | May 15, 2018 | 0 | Tech News
With the mobile and Internet penetration on the rise in India, Facebook India is set to prepare companies – beginning with the smartphone industry – hit the right chord with consumers and eliminate the massive revenue loss owing to “friction”, a top company executive stressed here on Wednesday.
The social media giant said it will help smartphone manufacturers reduce the consumer drop-off from their purchase journey (referred to as “friction”), thereby creating $3.1 billion (roughly Rs. 21,000 crores) worth of potential revenue for smartphone brands by 2022.
“Facebook will work as a catalyst in terms of making companies aware that there is this huge opportunity and will build solutions for them to achieve that.
This article was sourced from Gadgets360