Facebook India Says Will Help Smartphone Brands Connect Better With Consumers

technicalstudio | May 15, 2018 | 0 | Tech News

With the mobile and Internet penetration on the rise in India, Facebook India is set to prepare companies – beginning with the smartphone industry – hit the right chord with consumers and eliminate the massive revenue loss owing to “friction”, a top company executive stressed here on Wednesday.

The social media giant said it will help smartphone manufacturers reduce the consumer drop-off from their purchase journey (referred to as “friction”), thereby creating $3.1 billion (roughly Rs. 21,000 crores) worth of potential revenue for smartphone brands by 2022.

“Facebook will work as a catalyst in terms of making companies aware that there is this huge opportunity and will build solutions for them to achieve that.

This article was sourced from Gadgets360

Related Posts

Leave a Reply

Subscribe to our mailing list