Google talks up WhatsApp-style rich interactive messages at MWC 2018


Think SMS is dead? We may all be using WhatsApp, Facebook Messenger and iMessage to send emojis, images, videos and even AR Emoji, but last year businesses sent 2.1 trillion text messages to customers. When banks, airlines and delivery services urgently need to get in touch with us, they send a text message. So why does Google want to kill-off SMS?

The reason businesses use SMS is that it’s ubiquitous. “By using SMS, businesses know they can reach four billion people, they consider it secure, and no-one has to worry about whether someone has downloaded a particular app or not,” explained Amir Sarhangi, head of RCS at Google, to TechRadar at MWC 2018. “But it’s not branded, so no-one knows who a text message has come from, and there’s no way a company knows if its text message has been read or interacted with.”

SMS from businesses are typically codes to check our identity, links to boarding passes, or instructions on when a parcel will be delivered. But they’re a dead-end, interactively-speaking, so Google is re-inventing them using a platform called RCS (Rich Communication Services). “A typical phone from the likes of Samsung or Huawei has an SMS app that is the default experience, and we are working with the manufacturers to replace that with an upgraded experience,” says Sarhangi.

This article was sourced fromTechRadar

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