I’ve just live-blogged my way through the Samsung Galaxy S9 launch, and the one thing that struck me was… well, how little struck me.
Admittedly, that’s a lot to do with the fact that the Galaxy S9 was leaked so often, and so comprehensively, that I failed to see anything new on stage today.
But even if this had been entirely new to me, I’d still have struggled to talk about the headline features of the phone straight away.
“Well, yes, the screen is… okay, the same. But the camera is new… yes, it’s still 12MP and still a single sensor. No, the design is the same. Yes, entirely the same. And yeah, sorry, the Bixby button is still there.”
We’ve berated brands like Apple and Sony for not updating their phones in years gone by, and Samsung should get the same treatment: this is the most minor upgrade we’ve ever seen from the brand, and yet we’re seeing the highest costs yet for a Galaxy S-series handset.
What lies beneath
But here’s the thing: where is there left for phone brands to go? Apple made waves with the iPhone X because it had stuck with the same design for so long that any upgrade was going to be innovative; but Samsung made the jump to all-screen last year, and has been leading technical innovation for years in the flagship smartphone space.
This article was sourced fromTechRadar