Motorola: Why we want to provide premium devices for everyone


Motorola had a quiet time in the mobile space at this year’s Mobile World Congress, with an expected reveal of its new Moto G6 line failing to materialise.

However the company was keen to talk about its ambitions for the mobile space, particularly in the UK and Europe, which have long been highly successful markets.

“We’ve been on a really good growth curve as Motorola in the UK over the last year or so …we’ve got really great momentum,” Miles Norman, Motorola general manager UK & Ireland, told TechRadar Pro at MWC 2018.

Norman notes that Motorola saw a 30 percent year on year growth for the company’s smartphone shipments in the UK during 2017 – not a bad showing when the total global figure actually fell.

“The opportunity is still there, but what we’ve found is a way to keep growing in a market that’s declining by bringing really strong devices to the market at an affordable price,” he says.


Motorola’s approach of providing “premium devices for all” appears to be paying dividends, Norman says, highlighting the Moto G’s position as the top-selling UK smartphone under £200.

He adds that although the UK market has always been an extremely competitive one, the company benefits from the strong ties customers feel to the iconic Motorola brand.

This article was sourced fromTechRadar

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