MWC 2018: ‘Near-Religious’ Marketing Fervour Grips Smartphone World

technicalstudio | February 28, 2018 | 0 | Tech News

With “near-religious” fervour, mobile phone industry players gathered this week at their annual trade fair in Barcelona are vaunting their positive impact on the world even if they are also timidly starting to address fears over the dark side of new technology.

While not new, the idea that smartphones can contribute to a better future is a powerful marketing tool in a sector that is currently losing steam, with a drop in sales in the last quarter of 2017, experts say.

“Skilfully working on this near-religious angle allows them to continue to grow the market despite innovations that aren’t very impressive,” said Mouloud Dey, director of innovation at consultants SAS.

This article was sourced from Gadgets360

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