O2 is used to uncertainty. Over the past few years it has dealt with a parent company who wanted to sell, an emotional reunion with BT and a failed merger attempt with Three. But things are on the up.
Despite these events playing out in the background, O2 has continued to perform. Telefonica is no longer as eager to exit the UK market and there’s talk of a possible initial public offering (IPO).
Over the past 12 months the company has added 176,000 new customers (266,000 if you count M2M connections) and service revenues are up 2.2 per cent to £5.73 billion.
There are now 25 million O2 customers and 32.5 million on the network when you count mobile virtual network operators (MVNO) like Tesco Mobile and Sky.
O2 makes no secret of its belief that focussing on the customer experience is how to succeed in the competitive UK mobile market. It has attributed its recent growth to flexible tariffs, family plans and a screen replacement service.
And speaking at The O2 this week, CEO Mark Evans was talking about future and the role the customer will play in its vision. The thinking is simple, if you focus on user needs, they will use the network more and more revenue is generated.
This article was sourced fromTechRadar