Editor’s Note: As part of our series of interviews with people across the Asia-Pacific who use the internet as a tool to create, connect and grow, we spoke with Sashim Parmanand, CEO of One Animation studios, based in Singapore. One Animation is the creator of “Oddbods,” a multi-award winning cartoon that follows the shenanigans of seven quirky, adorable characters that has over a million subscribers to its YouTube channel. In 2017, Oddbods received its first Emmy nomination for Best Animated Series. In the last four years, One Animation has become a global business spanning over 150 countries, with revenues doubling year on year.
Tell us about “Oddbods.”
“Oddbods” is a globally loved, non-dialogue comedy featuring seven very different, always adorable pals. Together, they survive the perils of everyday life, turning ordinary situations into unexpected, extraordinary events, with lots of fun and laughter for everyone along the way.
We’ve received a few industry awards, but there was a collective gasp of excitement in the office when we got an Emmy nomination for Best Animated Show last year! All of the blood, sweat, heartache and tears that went into Oddbods completely paid off in that moment. We also reached a major milestone of 1 million subscribers on our YouTube channel. We’re really happy that “Oddbods” has found passionate viewers among the young and the young at heart all over the world.
We love the fact that the seven characters have unique “oddities” and that children are taught to embrace their own quirks. What was the inspiration behind the characters?
Richard, our creative director, watched cartoons obsessively as a child—“Snow White” and “Tom and Jerry” were favorites. He loved the distinct personality of each of the seven dwarfs and the underlying message that despite Tom and Jerry’s ongoing feud, they were the best of friends at heart. These themes of friendship and individuality inspired the creation of “Oddbods.
This article was sourced from Google Blog