One out of three feature phone users in India are willing to purchase a data-enabled phone in next one year, and more than half are ready to spend between $100 to $200 (roughly between Rs. 6,400 and Rs. 12,800) on a new smartphone, according to a research study by IDC. The study, titled India Smartphone Pulse, also reveals that with the growth of 4G in the country, one out of two feature phone consumers are showing strong intent to buy a 4G feature phone in next six months.
IDC highlights in the study that with the launch of new 4G feature phones, including the widely popular Jio Phone and competitive models by various other brands, the industry is attempting to bridge the pricing gap between feature phones and smartphones.
This article was sourced from Gadgets360