The browser for a web worth protecting

The web is an incredible asset. It’s an engine for innovation, a platform for sharing, and a universal gateway to information.When we built Chrome, we wanted to create a way for people to interact with the magic that is the web, without the browser getting in the way. We created a browser that took up minimal space on your screen, made the omnibar so you could quickly search or get directly to a website, and built our pop-up blocker to help you avoid unwanted content. Since then we’ve also added features such as Safe Browsing, pausing autoplay Flash and more—all aimed at protecting your experience of the web.

Your feedback has always played a critical part in the development of Chrome. This feedback has shown that a big source of frustration is annoying ads: video ads that play at full blast or giant pop-ups where you can’t seem to find the exit icon. These ads are designed to be disruptive and often stand in the way of people using their browsers for their intended purpose—connecting them to content and information. It’s clear that annoying ads degrade what we all love about the web. That’s why starting on February 15, Chrome will stop showing all ads on sites that repeatedly display these most disruptive ads after they’ve been flagged.

To determine which ads not to show, we’re relying on the Better Ads Standards from the the Coalition for Better Ads, an industry group dedicated to improving the experience of the ads we see on the web. It’s important to note that some sites affected by this change may also contain Google ads. To us, your experience on the web is a higher priority than the money that these annoying ads may generate—even for us.

The web is an ecosystem composed of consumers, content producers, hosting providers, advertisers, web designers, and many others.

This article was sourced from Google Blog

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