The remarkable resurgence of Nokia phones

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In Q4 of 2017 Nokia Mobile (the handset business now run by HMD Global) sold 4.4 million smartphones and 20.7 million feature phones according to research from Counterpoint, making it the 6th largest mobile phone vendor, 11th largest smartphone vendor and the world’s largest feature phone vendor.

It shipped 1% of all smartphones. If it gets to 2% market share, it will be in the top 10.

It has just overtaken Sony, which sold 4 million smartphones in Q4 2017, and is just behind Meizu, the 10th biggest smartphone maker.

This represents a 44-fold increase from Q1 2017, when it only sold 100,000 smartphones. That was the first quarter that HMD Global sold smartphones under the Nokia brand. Back then it sold just one phone, the Nokia 6, in just one market, China.

In Q2 it added the Nokia 3 and Nokia 5 and expanded into global markets. It became the 5th biggest manufacturer in Nokia’s homeland, Finland. It ranked 11th in Europe and took 0.4% of the global market.

At this rate, it should have passed 10 million smartphones shipped by the start of February 2018, but the company is doing even better with feature phones.

Nokia Mobile shipped 13.5 million feature phones in Q3 2017, 82.8% of its total phone shipments.

This article was sourced fromTechRadar

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