With Smartphone Battle Lost, Japan Now Trails on Connected Cars

technicalstudio | April 16, 2018 | 0 | Tech News

In the race to build cars with digitally connected services – such as ordering coffee on the dashboard display – Toyota and Nissan risk being held back by their home market.

In contrast to vehicle buyers in the US and Europe, Japanese consumers are reluctant to pay for such features. That’s resulted in only 10 percent of cars on Japan’s roads having embedded connectivity, compared with 49 percent in the US, 31 percent in Europe, and 20 percent in China, according to consultancy SBD Automotive.

The threat to the Japanese carmakers – which control almost all of their home market and do a major part of their product development there – is that competitors pull ahead as global demand for connected services keeps increasing.

This article was sourced from Gadgets360

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